ThinkUncommon
ThinkUncommon · Process Readiness

The ReFRAME
Assessment

Can your organisation turn an idea into embedded value, repeatably, without the chain breaking somewhere along the way?

30 questions 6 stages 10 minutes Personalised results

Innovation is not a moment of genius. It is a process.

The retailers who innovate again and again all run a repeatable process underneath the magic. ReFRAME is that process: six interdependent stages from setting the foundation to embedding the result. The catch is that the stages are a chain. One broken or neglected link, and the whole programme tends to fail, however good the idea was.

Based on the ReFRAME process by Andrew Smith and Gareth Jude of ThinkUncommon, this assessment finds where your chain is weakest. You will get a personalised pattern, the one stage to start with, and the specific signals in your own answers that predict your next move.

ReReset
FFilter
RReady
AAnalyse
MMake
EEmbed